Good advertisements are entertaining and emotional. I’ve talked about Audible Australia, which takes famous songs, and ‘audibilises them”. They’re simply entertainment.
There are the reaffirming ads. Like the Dove Real Beauty Sketches advertisement from 2013.
Then there are the ads that truly inspire you and make you feel better about the world, like the recent Shell ad I recently saw on twitter about gravity lights. As as advertisement, mind you, it worked. Because the first thing I did after I saw the ad was google gravity lights.
I found a TedTalk on the gravity lights, and was so impressed I’m sharing it here.
This is amazing technology, and so simple.